Carnival is Money, or The Canonization of William Munro, the ultimate Soca Monarch.

As I write this note in the hours before the madness of j'ouvert, the world wide web and global online commentary spaces are abuzz with analysis of:

• the quality of Panorama,
• more thoughts on Panorama,
• the length of Dimanche Gras,
• the politicization of soca,
• the screed on soca mafia and who is a "lick bottom African,"
• who get t'ief at Soca Monarch and other conspiracy theories,
• who had better picong, Bunji or Boy Boy, what happened to Destra, and so on, and so on.

I like it. Carnival is war. A war of words and ideas. Fuck that shit about "Carnival is Colour." There is finally a recognition that Carnival is MONEY. Big money, at that. In this global village where concepts like the "earth is flat" and "wikinomics" are fertile, Trinidad Carnival is making a space for itself. Streaming carnival shows online are now just mundane content delivery jobs, and opportunities to monetize everything Carnival are as pervasive as the branded bandana or tee-shirt. Text/SMS voting, while not new locally, is now part of the evolution of the net-generation's movement to make business decisions that count. Artiste branding, whether for white rum or cellphone providers, is de jure for international exposure. Only thing left is the performance vehicle to tip in favour of North American lenses and the Holy Grail of the US market as a given with recognition from peers there.

The Emancipation of the Caucasian Mind or What Trinidad Carnival Become!

The genesis of this note came from a reading of the note by Phillip Edward Alexander, "The Abuse of Culture... (Who Say Advantage?)" and its respondent commentary. His thesis was the degradation of our Carnival culture as exemplified by the "quality" of a recently leaked soca tune by Machel, "Advantage". Phillip did not like it in the least, and lamented that this was a portent to the "dumbing down [of] our nation."

My comment to that note was as follows:

"Apt commentary. I, however, take a more holistic and historical look at road march and Machel's place in it. As you alluded to in the note, this is business, not cultural attachment: "if its drivel they want to a hook and a killer beat, by all means give them."

The year Machel won the road march with 'Big Truck' in 1997 was a cusp much like an earlier era when Sparrow won with 'Jean and Dinah.' Sparrow ushered in the era of music and tempo in the road march. In the decade prior to 1997, Pelham Goddard was arranging consecutive road marches for Superblue and Tambu. Tempo, melody with some sing-along lyrics. Machel's win signaled the tempo at all costs era with no-lyrics tuned to drive the hordes across the stages at Carnival and in the fetes. The mas took on a different look also. Poison rose while Minshall and Berkley were the last bastions of 'art.'